Transform your creative workflow with AI-powered video production designed specifically for marketing and advertising professionals. This comprehensive course teaches you to harness cutting-edge AI tools to create compelling visual narratives that drive brand engagement and business results.
You'll learn to produce high-impact video content for social media campaigns, product launches, brand stories, and client presentations—all while dramatically reducing production time and costs. Whether you're creating animated explainers, dynamic product showcases, or emotional brand narratives, you'll master the AI tools and techniques that are revolutionizing commercial video production.
Perfect for marketers, creative directors, brand strategists, freelancers, and agencies looking to stay competitive in the rapidly evolving digital landscape.
Goal: Give students the lay of the land, establish understanding of AI tools, visual storytelling principles, and workflow.
Modules include:
Trash Day: Kickoff — tone setting, relatability, “day-one” reality check.
Current AI Video Landscape & Tools — state of the industry, tool overview.
Deconstructing Effective Commercial Narratives — storytelling strategy.
Still Life Creation (Midjourney + ChatGPT) — understanding composition and control.
Video Style 1: Complete Breakdown — step-by-step across tools (ElevenLabs, HEDRA, CapCut, etc.).
Learn to See / Learn to Describe — visual intelligence and descriptive clarity.
✅ This sets the cognitive foundation: understanding tools, composition, and clarity before execution.
Goal: Master brevity, emotional clarity, and story rhythm in 15-second ad formats.
Modules include:
Core Storytelling Principles
Narrative Structure & 8 Essential Story Beats
Emotional Connection & Visual Storytelling
Conciseness + Editing for Short Form
Project 3: Alternate Universe 15-Second Ad — concept, storyboard, execution.
✅ This section shifts from theory → practice with clear deliverables and introduces commercial storytelling discipline.
Goal: Expand short-form precision into long-form narrative arcs for full campaigns.
Modules include:
Ford Bronco Concept Ad (hero example)
Midjourney → Firefly → Suno → CapCut Pipeline
Google Veo 3 Overview — cutting-edge example.
Image-to-Video Prompting Guide
Project 5: Kling AI Ad — applied long-form production workflow.
✅ This section teaches orchestration: continuity, tone, pacing, and campaign-level storytelling.
Goal: Show students the full end-to-end professional process and how to systematize it.
Modules include:
Feltland: Let’s Talk About Bees (flagship case study)
How Feltland Was Made (multi-part breakdown)
Consistent Characters in Google Flow
CRE8: The Shot List Pro Filmmakers Use
Runway Act-2: You as the Character Actor
Project 7: 30–60s Alt-Universe Ad Act-2
✅ This section is all about refinement and replication: repeatable frameworks, client-ready workflows, production pipelines.
Goal: Extra depth for power users. Expand your toolkit — compositing, AI actors, advanced integration.
Modules include:
Adding an AI Actor to a Scene (P1 + P2) — compositing and integration.
✅ Modular — expandable library for later advanced updates.