Join 7,000+ creative pros rethinking their relationship with AI.
— a five-day mini-course on how to turn AI from a threat into your competitive advantage. From the mind of Brian W. Sykes.
Day 0 (today): As soon as you sign up, you’ll get your Welcome Email with the big picture of what’s ahead.
Days 1–5: Each day you’ll receive a short, practical lesson showing you one of the 5 biggest mistakes Creative Pros make with AI—and how to fix it.
Day 6 (bonus recap): A wrap-up email that ties everything together and gives you a quick-reference guide you can keep.
And because I know inboxes get messy, each lesson also unlocks inside this course platform. That way you can reference them anytime—whether you want to revisit an insight, share with your team, or apply a framework to your next project.
This isn’t another “tips & tricks” series.
It’s a playbook for Creative Directors, agency leaders, and pros who want to:
Amplify their voice instead of flattening it.
Stop wasting time with random prompting.
Build systems that make AI work for them.
Create a creative moat that makes them irreplaceable.
And built for leaders who want an edge in the AI era.
Day 0 – Welcome & setup for what’s ahead
Day 1 – No Creative OS → Lost in the Noise
Day 2 – Flattened Voice → Work That’s Wallpaper
Day 3 – Output Obsession → Filler Over Fuel
Day 4 – Tool Addiction → No Director’s Chair
Day 5 – No Creative Moat → Easy to Copy
Day 6 – Recap → The full playbook, at a glance